I’ve so far spent my career working with companies spanning from fast-paced start-ups to innovation labs at million-billion dollar companies and corporations. I began my journey as a designer by studying both industrial and graphic design at Savannah College of Art & Design. It was during my time there where I began to realize the important role design had when it came to solving complex problems. After graduation in 2012, I took a leap of faith and move to New York City where I found my first opportunity at a unique start up called Quirky designing hardgood household products. In late 2013, I joined a new startup called Wantful, who was reinventing the gift giving experience, featuring at luxury storefronts like Nordstroms. It was around this time that I fell in love with designing digital products. What I find fascinating to this day, years later in diverse workspaces, is the idea that software is a living organism that constantly adapts to emerging user and organizational needs, as users change and business requirements shift. Because of the complex environment of today, I am always pushing myself to approach problems with a disciplined eye to the future - designing and building for what has been seen, but not yet realized.
"I love helping organizations solve complex problems by delivering simple solutions that are more efficient and user friendly. I believe good user experience is rooted in bringing process, systems, technology and culture together while keeping users at the center of it all."
My typical process follows standard design thinking methodologies, although often requiring modification based on the project timeline, budget, and resources—I use what I have available to get the job done. I achieve this by diving head first into research. Observational, qualitative, or quantitative research are just a few examples of where I might start to get a clear understanding of what problem needs to be solved. This helps build empathy for the user and better defines the problem. Then the real fun begins by jumping into brainstorms and ideation sessions - I believe the crazier the ideas, the better. The end goal is to build something that you can test with real users in order to validate possible solutions. Sometimes this leads to uncovering new problems that may have not been highlighted in the first rounds of research. Once a potential solution has been validated by users, I get into the weeds with technical teams to figure out feasibility and the best plan of action for design and implementation.